Beyoncé, Blue Ivy, and the Kardashians: The (Big) Business of Trademarks – Neugeboren O’Dowd PC
Celebrity trademark registration is big business. Just ask the Kardashian family, who between them own nearly 700 marks for everything from children’s clothing, to cosmetics, to jewelry.
As influencers and personal branding become increasingly important in today’s media culture, a growing number of celebrities are responding by applying for trademarks to preserve the exclusive right to use their names in connection with goods and services. They’re also leveraging the trademark system to protect